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KlearNow’s AI-enabled software platform automates essential import logistics processes to help customers adapt to the increasing complexity and demands of international supply chains

Digitized customs brokerage and visibility platform for global shipments

KlearNow is transforming B2B supply chains with its smart Logistics as a Service platform that connects data, people, processes and organizations to enable new levels of visibility and productivity that reduce logistics costs and create better customer experiences. KlearNow’s customs clearance and drayage marketplaces on its AI-powered platform ease supply chain bottlenecks by digitizing paper-based transactions and enabling customs brokers and transporters to deliver superior real-time visibility for importers, exporters and freight forwarders.

Participants in global trade lack an integrated workflow to organize documents and data for customs and compliance throughout the shipment journey. A supply chain crisis and increased globalization are pushing shippers and logistics providers to digitize and automate processes faster than ever before. KlearNow removes friction from this process through the use of machine learning to convert unstructured data into open, cloud-based workflows for logistics partners and a connected drayage marketplace that maximizes efficiencies in the “first mile” movement of goods out of congested ports.


Santa Clara, CA
Focus Area
Digital Industry
Activate Team

Paul Jordan


Paul is a Principal at Activate, where he focuses on deal sourcing, due diligence, execution and supporting portfolio companies post-investment. He is a Board Observer at portfolio companies Flexe, Ridecell, KlearNow and Optimal Dynamics.

Prior to Activate, Paul was an Associate at Element Partners where he worked closely with numerous portfolio companies and evaluated new investment opportunities within energy, transportation, industrial software and other sustainable technology sectors. Paul began his career at Piper Jaffray & Co. where he focused on mergers and acquisitions for diversified industrial and applied technology companies.

Paul holds a degree in Public Policy and a minor in Economics from Duke University. In his free time, Paul enjoys being outdoors (in the alpine or ocean, and on the golf course), playing with his dog Rhubarb, reading biographies, live music and exploring new cities one meal at a time.


Raj Atluru

Managing Partner

Raj has been investing at the intersection of technology and energy, transportation and industrial systems for 25 years and has had the honor of working with many of the early pioneers in these markets. Raj has founded three private investment firms focused on sustainability over the previous three decades.

Prior to co-founding Activate, Raj was a Founder of Silver Lake Kraftwerk, a private equity fund focused on the energy and resource sectors. From 2000 to 2011, Raj was a Managing Director at Draper Fisher Jurvetson (DFJ), where he founded the firm’s cleantech and India investment practices. DFJ was an early investor in companies that created entirely new markets with visionary founders – Baidu, Skype, Tesla, SpaceX, Solar City, EnerNOC, Box, Athena Healthcare, Redfin and Ping Identity. In 2005, Raj co-founded DFJ Element with Activate co-founder David Lincoln – the leading dedicated cleantech firm of its vintage. Raj has served on over 25 public, private and nonprofit boards including SolarCity (SCTY), Ping Identity (PING), EnerNOC (ENOC), Parnassus Funds and current investments Generate Capital, FLEXE, Swimlane, Ridecell, Scoop, Voltus, Omnidian and Nozomi.

Raj holds BS and MS degrees in Environmental Engineering and an MBA from Stanford University, where he began his lifelong passion for renewable energy systems. He was previously a Sandia National Labs research associate, an Aspen Fellow, and founder of an educational non profit, The Spotlight Foundation. In his free time, Raj enjoys skiing the steeps, hiking and cooking for his family in San Francisco.

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50-80 %

customs savings (both time and direct fees)

30-50 %

cost savings for customers