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Altana has built a first-of-its-kind platform—the Altana Atlas, the only intelligent, dynamic global supply chain map

Big data and AI platform for high-resolution global supply chain visibility

Altana AI is a big data, artificial intelligence platform that unlocks high-resolution visibility of supply-chains for participants in global trade. Altana’s proprietary “Atlas” platform leverages a massive central repository of unique data assets and a bleeding-edge, federated machine learning architecture to fuse proprietary and highly confidential customer data sets with Atlas while maintaining strict integrity and sovereignty over individual customers’ data. Effectively unlocking “private data at scale,” Altana is building a high-resolution, multi-relational and searchable map of physical global supply chains; and of the complex networks of suppliers, purchasers, transportation providers, locations, assets, events, regulatory entities and financial relationships that connect them.

The past 40 years have witnessed rapid globalization that optimized for growth and low-cost goods, resulting in supply networks with complex interdependencies that are opaque, fragile and full of risk. Altana is building a first-of-its-kind platform that provides enterprises, logistics providers and governments with a trusted, shared and connected source of truth for global supply chains and affiliated risks. With this shared and searchable source of truth, companies can now understand where their products come from, how disruptions deep in their networks may impact their businesses, and the environmental and labor impacts of their value chains.


New York, NY
Focus Area
Digital Industry
Activate Team

Raj Atluru

Managing Partner

Raj has been investing at the intersection of technology and energy, transportation and industrial systems for 25 years and has had the honor of working with many of the early pioneers in these markets. Raj has founded three private investment firms focused on sustainability over the previous three decades.

Prior to co-founding Activate, Raj was a Founder of Silver Lake Kraftwerk, a private equity fund focused on the energy and resource sectors. From 2000 to 2011, Raj was a Managing Director at Draper Fisher Jurvetson (DFJ), where he founded the firm’s cleantech and India investment practices. DFJ was an early investor in companies that created entirely new markets with visionary founders – Baidu, Skype, Tesla, SpaceX, Solar City, EnerNOC, Box, Athena Healthcare, Redfin and Ping Identity. In 2005, Raj co-founded DFJ Element with Activate co-founder David Lincoln – the leading dedicated cleantech firm of its vintage. Raj has served on over 25 public, private and nonprofit boards including SolarCity (SCTY), Ping Identity (PING), EnerNOC (ENOC), Parnassus Funds and current investments Generate Capital, Voltus, Flexe, Altana AI, Nozomi, Swimlane, Ridecell and Omnidian.

Raj holds BS and MS degrees in Environmental Engineering and an MBA from Stanford University, where he began his lifelong passion for renewable energy systems. He was previously a Sandia National Labs research associate, an Aspen Fellow, and founder of an educational non profit, The Spotlight Foundation. In his free time, Raj enjoys skiing the steeps, hiking and cooking for his family in San Francisco.


Paul Jordan


Paul is a Principal at Activate, where he focuses on deal sourcing, due diligence, execution and supporting portfolio companies post-investment. He is a Board Observer at portfolio companies Flexe, Ridecell, KlearNow and Optimal Dynamics.

Prior to Activate, Paul was an Associate at Element Partners where he worked closely with numerous portfolio companies and evaluated new investment opportunities within energy, transportation, industrial software and other sustainable technology sectors. Paul began his career at Piper Jaffray & Co. where he focused on mergers and acquisitions for diversified industrial and applied technology companies.

Paul holds a degree in Public Policy and a minor in Economics from Duke University. In his free time, Paul enjoys being outdoors (in the alpine or ocean, and on the golf course), playing with his dog Rhubarb, reading biographies, live music and exploring new cities one meal at a time.


Caroline Chick

Senior Associate

Caroline is a Senior Associate at Activate, where she supports all parts of the investment process.

Prior to joining Activate, Caroline was an investment banker at Nomura Greentech, where she provided M&A and capital raise advisory for companies focused on accelerating the sustainable transition. She has experience working with both early growth stage and public companies across the advanced transportation, energy technology, and environmental services sectors.

Caroline holds a degree in Finance with minors in History and Spanish, with honors, from The Ohio State University. She was a recipient of the Pace Setters Award, given to the top 1% of students in the business school on the basis of academics and leadership. In her free time, Caroline enjoys running, traveling/backpacking, cycling, live music and exploring new coffee shops/cocktail bars in San Francisco.

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shipments mapped

1M +

business entities tied to forced labor in China uncovered by the Altana Atlas

Altana Ai Project Image Scaled 860x400 Acf Cropped