An AI-Powered Network for Trusted Global Trade in a Changing Landscape
Altana’s network empowers governments and businesses to build a more resilient and secure global economy by connecting the world’s largest logistics providers, businesses, and their suppliers with government agencies around a shared source of product information.
Fragility, mistrust, and geopolitics have brought the free trade era to an end. Now, in a new era of geopolitical competition and trade wars, trade and supply chain networks are prone to constant disruption. The changing economic landscape requires a new global trade architecture built on trusted networks.
Altana helps businesses automate and navigate global trade and tariff complexity while building supply chain resilience, and helps government agencies design and enforce trade and economic security policies. This reduces friction in trade, reducing cost and speeding processes.
Altana’s platform provides a system of record—Product Passports—for goods and their value chains across the globe. This makes it possible to illuminate, trace, and manage the extended network that goes into the production of goods, all the way to raw materials.
Details
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Raj Atluru
Managing Partner
Raj has founded three private investment firms focused on sustainability over the last 25 years.
Prior to co-founding Activate, Raj was a founder of Silver Lake Kraftwerk, a private equity fund focused on the energy and resource sectors, and a Managing Director at Draper Fisher Jurvetson (DFJ), where he founded the firm’s cleantech and India investment practices. At DFJ, he was an early investor in visionary founders at Baidu, Skype, Tesla, SpaceX, Solar City, EnerNOC, Box, Athena Healthcare, Redfin, and Ping Identity.
In 2005, Raj co-founded DFJ Element with Activate co-founder David Lincoln – the leading dedicated cleantech firm of its vintage. Raj has served on over 25 public, private, and nonprofit boards, including SolarCity (SCTY), Ping Identity (PING), EnerNOC (ENOC), and Parnassus Funds. He is also the founder of the Spotlight Foundation, which focuses on grants to educational entrepreneurs globally.
Raj holds BS and MS degrees in Environmental Engineering and an MBA from Stanford University.
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Paul Jordan
Partner
Paul leads the firm’s investment strategy around transportation & logistics, also focusing on AI, data, and the space economy.
Prior to Activate, Paul was an investor at Element Partners, a private equity firm with $850m of AUM focused on renewable energy and other sustainable industrial technologies.
Paul began his career at Piper Jaffray (PIPR), where he advised diversified industrial and applied technology companies on M&A.
Paul holds degrees in Public Policy and Economics from Duke University.
Highlights
CBP agents using Altana daily
average duty savings identified for importers
faster customs processes with Altana
