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Generate Capital

Generate Capital is a leading sustainable infrastructure company that builds, owns, operates and finances solutions for clean energy, transportation, water, waste and digital infrastructure.

Distributed infrastructure capital partner for the resource revolution

Generate Capital is a pioneer in providing flexible capital solutions that enable the accelerated deployment of sustainable energy and resource technologies. Generate partners with leading technology companies to provide “Infrastructure-as-a-Service™” solutions to industrial and commercial end users, allowing customers to adopt emerging sustainability technologies such as energy storage and waste-to-value by eliminating the risks associated with owning and operating these assets.

Renewable infrastructure technologies are modular and distributed rather than centralized and monolithic. Consumers, businesses and governments are likely to adopt these technologies faster if they are structured as services rather than as capital investments. Generate has identified a unique set of technologies that together comprise a market opportunity unmet by traditional lenders – and it is generating above average returns from asset-backed cash flows.

Details

Location
San Francisco, CA
Focus Area
Power
Activate Team
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Raj Atluru

Managing Partner

Raj has founded three private investment firms focused on sustainability over the last 25 years.

Prior to co-founding Activate, Raj was a founder of Silver Lake Kraftwerk, a private equity fund focused on the energy and resource sectors, and a Managing Director at Draper Fisher Jurvetson (DFJ), where he founded the firm’s cleantech and India investment practices. At DFJ, he was an early investor in visionary founders at Baidu, Skype, Tesla, SpaceX, Solar City, EnerNOC, Box, Athena Healthcare, Redfin, and Ping Identity.  

In 2005, Raj co-founded DFJ Element with Activate co-founder David Lincoln – the leading dedicated cleantech firm of its vintage. Raj has served on over 25 public, private, and nonprofit boards, including SolarCity (SCTY), Ping Identity (PING), EnerNOC (ENOC), and Parnassus Funds. He is also the founder of the Spotlight Foundation, which focuses on grants to educational entrepreneurs globally.

Raj holds BS and MS degrees in Environmental Engineering and an MBA from Stanford University.

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Highlights

2,000 +

assets operating and serving customers, communities and the planet

50 +

partners scaling operations