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Ridecell

Ridecell builds the technologies and solutions that unlock the full power of fleets by digitizing operations and automating fleet management.

Leading platform for fleet digitization

Ridecell is a leading the way along the digital transformation of fleet-based mobility businesses and their operations. Ridecell’s Fleet IoT Automation platform combines data insights with digital vehicle controls to convert manual processes into automated workflows. The result is increased asset monetization and unmatched levels of efficiency and control for shared services, motorpools, rental and logistics fleets.

Consumer and commercial mobility markets are being transformed as we shift to electric and autonomous vehicles. Tomorrow’s mobility winners are likely to combine these technologies with digital, fleet-based service offerings to provide clean and profitable mobility. Ridecell enables its customers to integrate data from siloed IT systems and turn it into usable insights, control systems and automated workflows in order to unlock the full value of fleets and fleet management systems.

Details

Location
San Francisco, CA
Focus Area
Intelligent Mobility
Activate Team
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Paul Jordan

Principal

Paul is a Principal at Activate, where he focuses on deal sourcing, due diligence, execution and supporting portfolio companies post-investment. He is a Board Observer at portfolio companies Flexe, Ridecell, KlearNow and Optimal Dynamics.

Prior to Activate, Paul was an Associate at Element Partners where he worked closely with numerous portfolio companies and evaluated new investment opportunities within energy, transportation, industrial software and other sustainable technology sectors. Paul began his career at Piper Jaffray & Co. where he focused on mergers and acquisitions for diversified industrial and applied technology companies.

Paul holds a degree in Public Policy and a minor in Economics from Duke University. In his free time, Paul enjoys being outdoors (in the alpine or ocean, and on the golf course), playing with his dog Rhubarb, reading biographies, live music and exploring new cities one meal at a time.

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Raj Atluru

Managing Partner

Raj has been investing at the intersection of technology and energy, transportation and industrial systems for 25 years and has had the honor of working with many of the early pioneers in these markets. Raj has founded three private investment firms focused on sustainability over the previous three decades.

Prior to co-founding Activate, Raj was a Founder of Silver Lake Kraftwerk, a private equity fund focused on the energy and resource sectors. From 2000 to 2011, Raj was a Managing Director at Draper Fisher Jurvetson (DFJ), where he founded the firm’s cleantech and India investment practices. DFJ was an early investor in companies that created entirely new markets with visionary founders – Baidu, Skype, Tesla, SpaceX, Solar City, EnerNOC, Box, Athena Healthcare, Redfin and Ping Identity. In 2005, Raj co-founded DFJ Element with Activate co-founder David Lincoln – the leading dedicated cleantech firm of its vintage. Raj has served on over 25 public, private and nonprofit boards including SolarCity (SCTY), Ping Identity (PING), EnerNOC (ENOC), Parnassus Funds and current investments Generate Capital, FLEXE, Swimlane, Ridecell, Scoop, Voltus, Omnidian and Nozomi.

Raj holds BS and MS degrees in Environmental Engineering and an MBA from Stanford University, where he began his lifelong passion for renewable energy systems. He was previously a Sandia National Labs research associate, an Aspen Fellow, and founder of an educational non profit, The Spotlight Foundation. In his free time, Raj enjoys skiing the steeps, hiking and cooking for his family in San Francisco.

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Highlights

30,000 +

urban cars displaced by powering carsharing vehicles

Up to 30 %

reduction in annual fuel consumption as a result of eco-driving programs